VideoShakers

The business model centres on operating a programmatic video ad mediation and monetisation stack for mobile and other digital properties. Supply partners (primarily mobile app and mobile web publishers) integrate the SDK and mediation platform to expose their video inventory and provide usage and performance data. The platform aggregates and routes programmatic demand, applies machine-learning-based optimisation and contextual segmentation to improve yield and campaign outcomes, and reports back revenue and eCPM metrics to supply partners.

Economic value is created by improving monetisation efficiency for publishers and campaign performance for advertisers. Revenue is likely generated from a percentage of media spend flowing through the platform (take-rate or revenue share), and potentially from platform or service fees for access to advanced optimisation, reporting, and private marketplace (PMP) deal capabilities. As part of a broader advertising group, it functions as a supply-side infrastructure asset focused on video.

VideoShakers is a Spain-based advertising technology company founded in 2025 and owned by Videoheroes Advertising SL. It operates a video-focused ad mediation platform and mobile software development kit (SDK) that connect app and mobile web publishers with programmatic advertising demand, using machine-learning and contextual segmentation for optimisation. The platform provides personalised video advertising and related AdTech services, with a strong emphasis on mobile properties.

The company generates revenue by facilitating programmatic video ad monetisation for supply partners. Publishers and other supply-side partners integrate the SDK or mediation tools, allowing the platform to access ad inventory, collect telemetry, and serve targeted ads. Revenue is most likely captured via a revenue share or take-rate on media spend, and potentially via fees for access to private marketplaces and optimisation services. Customers are mobile and video publishers and other supply partners seeking to monetise their inventory, and advertisers and demand partners seeking programmatic video inventory and performance optimisation, though the primary paying customers are likely on the media-buying and platform side rather than end-consumers.