On Device

The business creates value by independently measuring the impact of advertising on brand metrics across multiple media channels. It maintains a permissioned, ID‑verified first‑party panel and uses proprietary ad detection, geolocation and smart exposure/ACR technologies to build exposed and control groups. It then fields surveys to measure awareness, consideration, ad recall and purchase intent, and aggregates results into scorecards, benchmarks and creative diagnostics. For cross‑media campaigns, it de‑duplicates reach and apportions contribution by channel.

Revenue is generated from advertisers, media agencies, OOH planners and publishers who commission one‑off or ongoing brand lift and cross‑media measurement studies. The company also operates an impression‑level brand lift data API (currently in closed beta) that is positioned for enterprise access, enabling clients to integrate brand outcome data into their own planning, optimisation and modelling workflows. Over time, a growing library of measurement data and benchmarks increases the value of its analytics and reporting outputs.

On Device Research Limited is a UK-based advertising measurement company specialising in brand lift studies across digital, TV, out‑of‑home (OOH), audio and social media channels. It operates an on-device panel and proprietary ad detection technology to passively detect ad exposures and then survey exposed and control groups to quantify changes in awareness, consideration, ad recall and purchase intent.

The company sells commissioned brand lift and cross‑media effectiveness studies to advertisers, media agencies, planners and publishers, and is developing an API product that exposes impression‑level brand lift data for clients’ modelling and optimisation. Revenue is generated primarily from project and programme fees for measurement services, with additional income expected from data/API licensing for enterprise clients.