Adsafety.net

The business model centres on operating a brand safety and ad-delivery platform used across digital advertising supply chains. The platform processes cookies, device IDs and contextual data to enable interest-based advertising and brand suitability controls, while integrating with the IAB Europe Transparency & Consent Framework for consent management. Value is created by reducing unsuitable or unsafe ad placements, supporting compliant targeting and improving campaign effectiveness for publishers, networks and advertisers.

Revenue is inferred to come from ongoing commercial relationships with publishers, ad networks/SSPs, demand platforms and advertisers who use the platform to serve or verify ads. Income likely includes fees tied to ad volume (e.g. CPM-based verification or delivery charges), revenue-share on delivered media, and/or contractual platform or service fees, comparable to other brand safety and verification providers.

adsafety.net is a German ad-technology operation owned or powered by entities under OS Online Solution (OS Online Solution GmbH / Online Solution Int Ltd). It runs a brand safety and advertising delivery platform that uses cookies, device identifiers and log data to support interest-based, internet advertising while integrating with the IAB Europe Transparency & Consent Framework (as vendor 602).

The company generates revenue by providing brand-safety and ad-delivery services to advertising ecosystem participants such as publishers, ad networks/SSPs, demand-side platforms, advertisers and media agencies. It positions itself as an infrastructure provider that helps clients control where ads appear and manage privacy and consent for targeted advertising campaigns.