Optimove

Mobius Solutions Ltd. operates an enterprise SaaS business centred on a cloud customer marketing platform that combines CDP‑like data infrastructure with predictive analytics and marketing automation. The company creates value by enabling brands to consolidate customer data, build micro‑segments, predict behaviour and orchestrate multichannel retention and CRM campaigns, including real‑time customer journeys.

Revenue is generated primarily through subscription contracts for platform access, typically negotiated on a bespoke basis rather than through public list pricing. Additional value is created and monetised via implementation, professional services, training and certification, and ongoing support. The firm has expanded capabilities through targeted acquisitions in email personalisation, real‑time event streaming and gamification, which are integrated into the core platform to deepen customer reliance and increase contract size and stickiness.

Mobius Solutions Ltd., trading as Optimove, is an Israel-based private software company that provides a cloud customer marketing platform focused on CRM and retention automation. Its platform combines customer data unification, predictive modelling, micro‑segmentation, multichannel campaign orchestration, and real‑time decisioning to support relationship marketing use cases, particularly for sectors such as retail, e‑commerce and iGaming.

The company generates revenue by selling enterprise software access and associated professional services on bespoke contracts. It has developed an embedded AI layer for prediction, content generation and campaign optimisation, and offers vertical tools such as an iGaming benchmarking service bundled within the platform. Its direct customers are business marketing and CRM teams at mid‑market and enterprise brands, who use the software to run retention and lifecycle campaigns targeting their own end‑customers.