OCM Media

The company operates a hybrid adtech and SaaS business model. On the supply side it provides a monetisation platform that plugs into publishers’ ad servers and header-bidding setups, connecting them to numerous DSPs and ad networks. Value is created through higher fill rates, improved yield optimisation, and unified auction management, while revenue is generated via revenue-share or percentage take-rate on programmatic spend and managed demand.

In parallel, it offers an AI-based contextual and brand-safety prediction service that analyses page content and returns targeting and safety signals to ad servers. This operates as a hosted software platform with user accounts and log-ins, functioning as subscription or usage-based SaaS. Additional value-added services such as campaign management and growth marketing for agencies and advertisers are likely billed through project fees or retainers, complementing the core platform revenue streams.

Orange Click Media & Commerce Ltd is a UK-based advertising technology company focused on programmatic monetisation and brand safety for digital publishers. It operates an AI-based contextual and brand-safety system and a monetisation stack that connects publisher inventory to multiple programmatic demand sources via header bidding and unified auctions.

The company makes money by providing a SaaS contextual intelligence tool and a supply-side monetisation platform that take a share of media revenue and fees for managed services. Its direct customers are web, mobile, and video publishers and their ad operations teams, along with agencies and advertisers using its contextual signals and managed programmatic buying services.