Overwolf

The company runs a two‑sided platform that connects in‑game creators and mod authors with gamers on one side and advertisers/brands on the other. It provides distribution (client and app store, mod repository), developer tooling (SDKs, live‑event APIs) and monetisation infrastructure (ads, payments, subscriptions and premium content) that enable creators and server operators to build, publish and monetise gaming utilities and user‑generated content.

Value is created for creators and server operators by offering reach into a large PC gaming audience and built‑in revenue generation, while advertisers and brands gain access to targeted in‑game and gamer‑focused inventory. The company captures value primarily via revenue share (take‑rate) on ad and transactional revenue generated across its ecosystem, and via fees on advertising and partnership campaigns.

Overwolf is an Israeli gaming software company that operates a PC in‑game app, overlay and mod distribution platform. It provides a client, app store and developer tools that let third‑party creators build and distribute overlays, companion apps and game mods for popular titles, along with a large mod repository acquired via CurseForge and monetisation infrastructure via Tebex.

The company generates revenue by taking a percentage of advertising and transactional income generated by creators’ in‑game apps and mods, and by selling advertising and branded campaigns across its ecosystem. Its direct customers are creators, mod authors, game server operators, game studios and advertisers/brands that pay for access to inventory and monetisation tooling; end‑users are PC gamers who install and use the apps and mods.