PheedLoop

The business operates a modular event management software platform that creates value by consolidating event planning, ticketing, attendee engagement, streaming and exhibitor management into a single system. Organisers use a required core dashboard as the operational hub, then select additional functional modules (registration, websites, virtual portal, mobile app, exhibitor portal, analytics and engagement tools) to assemble an end‑to‑end solution tailored to each event.

Revenue is generated through recurring and repeat software usage across events, supplemented by optional add‑ons. The company monetises high‑value workflows like ticketing, streaming, exhibitor lead capture and analytics, while reducing the need for organisers to stitch together multiple point tools. Value is created through operational efficiency, integrated data, and the ability to support hybrid and virtual formats without separate platforms.

PheedLoop Inc. is a Canadian software company providing an event management platform used for in-person, virtual and hybrid events. Its system includes a core organiser dashboard, registration and ticketing with event websites, attendee mobile and virtual portals, exhibitor tools, streaming, and optional engagement and analytics add-ons.

The company generates revenue primarily from a modular SaaS and per‑event model in which organisers license the core backend and then add paid modules, streaming credits, and “Power Up” features. Additional income comes from transaction fees on card payments, exhibitor-related packages, hardware and on‑site services, white‑labelling, and enterprise services. Customers are organisations that run conferences, trade shows and similar events, such as associations, corporates, agencies and educational institutions.