Pixels

The company operates an adtech and creator-tech platform that transforms creator videos from social networks into programmatic video ad inventory for brands and agencies. It imports creator content with one-click from platforms like YouTube, TikTok and Instagram, applies search-intent and contextual targeting, and delivers this inventory in real time through curated auction packages at scale.

Value is created by giving advertisers access to brand-safe, creator-led video formats in premium web environments, while providing transparent performance measurement and optimisation towards specified outcomes. On the supply side, it organises and packages creator content into programmatically tradable inventory, effectively acting as a specialised supply and distribution channel for creator video. Revenue stems from media spend routed through the platform, with commercial value tied to improved performance, scale and control for media buyers and to expanded distribution for creator content.

Pixels AI Ltd is a UK-based creator-led video advertising platform founded in 2022. It ingests creator videos from social platforms such as YouTube, TikTok and Instagram, and redistributes them as programmatic video inventory across premium digital environments using curated auction packages, real-time streaming and search-intent targeting.

The company generates revenue by facilitating and optimising media campaigns for brands and agencies, operating as an adtech supply channel for creator content rather than a consumer-facing app. Customers access the platform via sales-led engagement (e.g. demos) and pay through media budgets and associated platform or managed-service fees, with campaigns optimised to predefined brand or performance outcomes. Target customers are brand advertisers, media and creative agencies, and enterprise media buyers seeking scaled, creator-driven video inventory beyond social feeds, particularly in verticals such as sport, gaming, fashion, beauty, travel and CPG.