Piximedia

The company operates an integrated adtech platform combining data, media buying, creative and optimisation capabilities. It creates value for advertisers and agencies by enabling targeted, data‑driven campaigns across multiple digital channels through its DSP, trading desk and DMP, while providing performance reporting and optimisation. It creates value for publishers and inventory owners by offering tools to monetise audiences via a marketplace and ad‑serving infrastructure across connected screens.

Economically, it acts both as a technology provider and as an intermediary on media transactions. It captures value from the budgets that advertisers and their agencies activate through its buying tools and marketplace, and from publishers that rely on its ad‑serving and monetisation services, in return for improved fill, yield and campaign performance.

Piximedia is a French advertising technology company providing a programmatic advertising stack for brands, agencies and publishers. Its offering includes a demand‑side platform, data‑management platform, trading desk, creative studio and ad‑serving/marketplace functions used to buy, optimise and deliver digital advertising across web, mobile, video and other connected screens.

The company generates revenue from media spend flowing through its marketplace and buying tools, from performance‑based campaign billing (view‑based CPM, CPC, CPL) and from ad‑serving and related platform services. Its customers are advertisers and media agencies running campaigns, and publishers and other inventory owners monetising their audiences across connected devices.