Playable

The company operates a horizontal B2B SaaS model focused on marketing gamification. It develops and maintains a cloud-based platform that allows customers to configure and launch interactive game-based campaigns using a no-code editor and a catalogue of pre-built game concepts. The platform creates value by enabling marketers to increase engagement and collect consented customer data, while integrating this data into existing CRM, marketing automation and analytics stacks via native integrations and APIs.

Value creation is enhanced by built-in prize and winner management, real-time performance dashboards and compliance with security and privacy requirements (ISO 27001, GDPR, EU hosting). The business scales by adding more customers and seat or usage tiers onto a common multi-tenant infrastructure, rather than providing bespoke software builds, and now supports hundreds of brands running campaigns globally.

Playable ApS is a Denmark-based software company providing a self-service gamification platform used in digital marketing. The SaaS platform offers a library of pre-coded interactive game formats (such as quizzes, scratch cards and wheels of fortune), prize management and data capture tools, plus integrations with CRM, email service providers and analytics systems.

The company sells subscriptions primarily to marketing teams at brands and agencies that use the platform to run customer acquisition, engagement and first-/zero-party data collection campaigns. Revenue is generated through recurring SaaS contracts on tiered plans (Essentials, Core, Premium), contributing to reported annual recurring revenue of around €10m in 2024.