Plebicom

The business model combines a B2B white‑label loyalty infrastructure with B2C cashback portals all connected to a shared merchant and affiliate network. On the supply side, Plebicom integrates with over 3,000 merchants, promo code sources and gift card providers, as well as affiliate networks, to assemble a large catalogue of merchant‑funded offers and card‑linked deals. On the demand side, it distributes these offers via its own consumer‑facing portals and through over 70 partner‑branded cashback and advantage programmes run in white‑label.

Value is created for merchants and affiliate partners through incremental sales and measurable, performance‑based acquisition; for banks, fintechs and other partners by enabling them to offer end‑customers rewards and savings without building their own infrastructure; and for consumers by providing cashback, promo codes and gift cards. Plebicom coordinates tracking, attribution and payout of rewards, while partners control branding and user relationships in white‑label deployments.

Plebicom is a French company founded in 2000 that operates cashback, voucher and loyalty programmes across Europe. It runs multiple proprietary consumer rewards platforms and powers more than 70 white‑label B2B programmes, connecting millions of users to thousands of e‑commerce merchants via affiliate and card‑linked offer integrations.

The company earns revenue mainly from merchant and affiliate commissions generated on tracked purchases, margins on digital gift cards, and fees from white‑label loyalty and cashback infrastructures it operates for partners. Its direct paying customers are businesses such as banks, fintechs, retailers and other organisations that outsource their cashback or benefits programmes, along with merchants and affiliate networks funding performance‑based campaigns; end‑consumers use the platforms to access cashback and discounts.