Precise

Based on its UK SIC code (47910 – Retail sale via mail order houses or via Internet), the company’s implied business model is to sell goods online and capture retail margin between wholesale procurement and consumer sale prices. It likely creates value by sourcing products, listing them on an e‑commerce storefront or marketplace presence, and fulfilling orders placed remotely, but there is no concrete information on categories sold, supply chain model, or whether it uses dropshipping, inventory‑holding, or marketplace vendor models. No evidence of software licensing, advertising monetisation, or subscription-based services is available.

Precise AI Limited is a newly incorporated UK company (2025) whose official UK Companies House classification is “Retail sale via mail order houses or via Internet”. Public information currently ties the “Precise.AI” brand and domain to a separate adtech firm that received a strategic equity investment from Madhive, but there is no conclusive evidence that this UK legal entity is the same operating business rather than a shell, holding, or unrelated registrant. Given only the statutory SIC code and no product or customer description, the firm can at present only be characterised generically as an online retail or e‑commerce business with unknown product focus, customer segments, and revenue scale. No specific technology stack, AI offering, or commercial model beyond basic online selling can be reliably inferred.