ProgrammaticX

The company operates a digital advertising supply-side platform that connects publisher inventory with programmatic demand via real-time bidding, header bidding and tag-based integrations. It creates value by improving yield, tightening the supply path and filtering for inventory quality, thereby aiming to increase net revenue for publishers and provide cleaner, curated supply to demand partners.

Revenue is generated by taking a negotiated percentage of the media value transacted through the platform (revenue share / take-rate), consistent with standard SSP economics. Additional value may be created via services such as supply-path optimisation, inventory verification and multi-screen support across web, app, audio and CTV, which can be wrapped into bespoke commercial contracts with publishers and possibly agency or network partners.

Programmaticx is an Israel-based ad-tech company that operates a programmatic supply-side platform (SSP) branded as PX. The platform helps digital publishers monetise their inventory across web, in‑app, audio and connected TV environments using real-time bidding, tag integration, header bidding, supply-path optimisation and inventory quality verification.

The company is part of Forty Four Ventures’ portfolio and works under written commercial agreements rather than self-serve sign-up. It generates revenue through SSP-standard, negotiated revenue shares or take-rates on media spend flowing through its platform, and potentially related contractual fees. Its direct customers are publishers and other inventory owners; advertisers and demand partners participate indirectly via integrated buying platforms and deals.