DoohClick

The company operates an enterprise SaaS business model focused on OOH and DOOH media owners. It provides a cloud-hosted, API-first platform and companion mobile app that handle inventory scheduling, campaign management, revenue tracking, proof-of-play and analytics, with integrations to SSPs, CRMs, ERPs and audience measurement providers. Value creation comes from consolidating fragmented workflows, improving operational efficiency, enabling programmatic connectivity and giving sales teams real-time revenue and pipeline visibility.

Revenue is generated through recurring software licence or subscription contracts with media owners and networks, likely priced by network size, inventory volume or user seats, supplemented by paid onboarding, training, integration and ongoing customer success services. Sales are led by demos and direct engagement with prospective customers rather than self-serve sign-ups, enabling customised commercial terms for larger clients and partners.

DoohClick is a Sweden-based software company providing a cloud-hosted platform for out-of-home (OOH) and digital out-of-home (DOOH) media owners. Its system centralises inventory scheduling, campaign delivery, revenue tracking, analytics and integrations with programmatic supply-side platforms and audience measurement tools, delivered via Microsoft Azure.

The company monetises primarily through enterprise software licences and associated onboarding, training and support services sold to OOH/DOOH media owners, landlords and retail media networks. Operations span Europe, the USA, EMEA and South East Asia, and the platform is positioned to replace legacy systems and spreadsheets for managing static and digital screen inventory and revenue.