AdOmni

The company operates a two-sided programmatic marketplace for digital out-of-home inventory. On the demand side, advertisers and agencies use a self-service web platform, supported by AI planning tools and audience targeting, to plan, price and launch DOOH campaigns with real-time visibility into screen-level CPMs and availability. On the supply side, media owners integrate their content management systems, list inventory, and set their own prices; the platform handles sales execution, reporting and payouts.

Value is created by simplifying and centralising DOOH campaign buying, enabling audience-based targeting and cross-channel measurement, and helping media owners monetise unsold screen time without upfront software costs. The company also offers performance-focused tools linking offline exposures to online or in-store outcomes, increasing the attractiveness of DOOH to performance marketers.

Adomni is a US-based programmatic digital out-of-home (DOOH) advertising technology company founded in 2016. It provides a self-service demand-side platform that allows advertisers and agencies to plan, buy and measure DOOH campaigns across a large network of third-party digital screens, with tools for rapid campaign setup, audience-based targeting and performance measurement. The company also offers onboarding and monetisation tools for media owners to connect their screen inventory to this demand.

Adomni generates revenue from media spend flowing through its programmatic marketplace and associated campaign and measurement services. Its paying customers are primarily brands, marketers and media agencies purchasing DOOH campaigns, while media owners use the platform to sell inventory without licence or subscription fees. The business is venture-backed and has expanded capabilities through acquisitions and AI-driven planning features.