Prohaska Consulting

The company operates as a specialist professional services firm in advertising and marketing technology. Its core value creation lies in diagnosing clients’ ad tech, identity and measurement needs; designing strategies and operating models; and helping publishers and technology vendors increase advertising revenue and market access. Engagements are delivered as projects, workshops and ongoing advisory relationships, and, via its Magnify division, as outsourced commercial and sales execution.

It further creates value for news publishers and advertisers by researching structural issues in news monetisation and organising publisher collectives to offer curated, brand‑safe inventory to buyers. These initiatives underpin its positioning with both supply‑ and demand‑side market participants and support recurring services and potential performance‑linked commercial structures.

Prohaska Consulting LLC is a United States–based consultancy focused on digital advertising, identity, measurement, and publisher revenue operations. It provides advisory projects, embedded commercial teams and go‑to‑market support, with a particular emphasis on ad tech stack development, identity strategy, attribution and measurement, and improving news publishers’ monetisation and positioning with advertisers.

The firm generates revenue from consulting and retained services to publishers, ad tech vendors, brands and agencies, and from commercial sales support via its Magnify division. Research outputs and initiatives around news monetisation and curated news inventory (e.g., publisher collectives) function as thought leadership and lead generation that feed into paid advisory and commercial support engagements.