Pulsar Group

Pulsar Group operates a multi-brand, B2B software and services model focused on media intelligence and audience analytics. Its portfolio includes: an audience intelligence and social listening platform that ingests conversational and behavioural data across social, news, search and forums; a PR and media intelligence suite with media and influencer databases, campaign distribution and monitoring; a journalist enquiry and press distribution service; and a cloud-based media monitoring and analytics platform with strong APAC coverage. These products create value by enabling communications, marketing and public affairs teams to discover audience segments and trends, manage media relationships, track coverage and measure communications impact. The group combines scalable SaaS platforms with optional professional services such as bespoke research, analysis and daily briefings, and cross-sells capabilities across the portfolio to deepen client engagement and retention.

Pulsar Group plc is a UK-based holding company for a portfolio of media intelligence and audience analytics SaaS platforms, including social listening and audience insight tools, PR and media relations software, journalist enquiry networks, and media monitoring services. Its businesses operate primarily in Europe and the Asia–Pacific region and compete with other social media analytics, listening and PR/media intelligence vendors.

The group generates revenue by selling subscription-based software and related services to corporate communications, marketing, PR agencies, government bodies and other organisations that need to understand, monitor and manage media and audience conversations. Additional revenues come from value-added research, analytics and briefing services layered on top of its core platforms. Customers are professional communicators and marketers who pay for licences, data access and consultancy, not end consumers whose data is being analysed.