Quantcast

The company operates a data-driven advertising and analytics model built around an AI-powered demand-side platform integrated with audience measurement. It collects behavioural and conversion data via site tags and pixels deployed by publishers and advertisers. This data feeds an audience graph and planning tools inside its advertising platform, which brands and agencies use to plan, buy, and measure digital campaigns. Value is created by offering integrated audience insights, activation, and measurement (including brand lift and cookieless capabilities) in one stack, and by providing a free measurement tool to expand data coverage and improve targeting performance for paying advertisers.

Quantcast is a US-based advertising technology company that provides an AI-driven programmatic advertising platform and audience measurement tools. Its core offerings enable advertisers and agencies to plan, activate, and measure digital advertising campaigns across the open internet, using site tags and conversion pixels to build audience insights and optimise towards business outcomes, including in cookieless environments.

The company generates revenue primarily from media-buying activity run through its advertising platform, supplemented by data and measurement services. A separate audience measurement product is offered free to publishers to encourage adoption of its tagging and data collection, which in turn enhances its audience graph and planning tools for paying advertising clients. Customers are predominantly brands and media agencies buying digital media, along with publishers and site owners who implement its measurement tags and pixels.