Ratecard

Ratecard operates as a niche B2B publisher and agency-style communications provider. It creates value by aggregating a specialised audience of advertising professionals through editorial coverage and community events, then monetising that access via sponsored content, media packages, PR and communication services, and event-related partnerships. Its owned media assets act both as audience products and as internal distribution channels for client campaigns.

Ratecard is a French B2B specialist media and communications company focused on the adtech and martech ecosystem. It operates editorial media properties including Ratecard.fr and Ad-exchange, publishes industry news and interviews, distributes sponsored content, and runs industry events such as Ratecard Days and Ratecard Stars. Its customers are primarily adtech vendors, martech platforms, agencies and B2B marketing teams seeking access to digital advertising professionals in France.

The company makes money through a hybrid model combining owned media inventory, branded content and visibility packages, campaign and communications services, and event sponsorship or participation revenue. Rather than selling broad consumer reach, Ratecard sells targeted access to a concentrated professional audience of online advertising decision-makers, especially within the French market.