Readpeak

The company operates a programmatic native advertising demand‑side platform that intermediates between advertisers and premium publishers. Advertisers and agencies register for free and use the platform to configure campaigns, upload creatives, and set CPC bids at campaign and site level. The platform transforms creatives into site‑specific native formats and optimises delivery using a deep‑learning engine based on bid‑stream, contextual, semantic, and placement data, with a focus on operating without third‑party cookies.

Value is created for advertisers through access to a curated premium publisher network, performance‑focused optimisation, and simplified management of native campaigns across many sites. Publishers gain additional demand and tools that preserve user experience via native formats. Revenue is generated by taking a share of advertiser media budgets (a margin between advertiser spend and publisher payouts) and potentially platform or management fees for campaign handling, consistent with common adtech practice for native advertising DSPs.

Readpeak is a Finnish programmatic native advertising platform founded in 2014. It connects advertisers and agencies with a curated network of premium European news and media sites for in‑feed native and video ad placements. The platform offers self‑service campaign creation, contextual and bid‑stream based optimisation that works without third‑party cookies, and site‑specific native templates aligned with publisher layouts.

The company earns revenue from media spend flowing through its cost‑per‑click (CPC) campaigns, likely via a margin or platform fee between advertiser CPCs and publisher payouts. Direct customers are performance and brand advertisers and their media agencies, while publishers use the platform as a demand source for monetising inventory. The business operates primarily in Northern and Central Europe and remains a small growth‑stage firm backed by minority private equity investment from Voland Partners.