Realeyes

The company operates a B2B software and data platform model. It develops AI models for attention, emotion, age estimation and liveness detection, and exposes them via APIs, dashboards, and reporting tools for creative testing and verification. Value is created by enabling advertisers and agencies to test and optimise creatives based on predicted attention and likely sales impact, and by allowing online platforms to automate age and human verification with minimal data retention.

Revenue is generated through contracts and licences with enterprise and platform clients who integrate these services into their workflows. The platform uses synthetic (model-based) and human-based measurement, supported by a large labelled dataset, to deliver performance scores, diagnostics and verification outputs that can be consumed programmatically or through client accounts.

Realeyes OÜ is an Estonia-based emotion and attention analytics company focused on advertising and digital media use cases. It provides AI-based tools that analyse short video inputs from user devices to estimate attention, emotions, probable age, and human presence, with applications in creative testing, ad performance prediction, and age and liveness verification.

The company monetises via enterprise contracts and platform licences for its attention and creative testing APIs and dashboards, as well as B2B integrations of its verification service into websites and apps. Its customers are brands, advertisers, media and creative agencies, publishers, platforms, and other online services that require attention measurement, creative optimisation, and automated age or human verification within their digital experiences.