Reetags

The company operates a commerce-enablement and marketing technology platform that connects brands, their e-commerce properties and creators through shoppable video experiences. For brands and retailers, it provides infrastructure to host live shopping sessions, embed shoppable recorded videos and distribute these experiences across their own sites and channels, with product-level links and tracking for attribution. This creates value by increasing on-site engagement and conversion and by making video and live streams directly transactional.

On the supply side of content, the company offers a mobile app for creators and influencers to produce and syndicate content that plugs into the shoppable video ecosystem. An AI video chat component surfaces relevant products within the video experience and supports automated recommendation flows for shoppers. Revenue is created via contracts or subscriptions with brands for access to the platform, plus transaction-driven commissions related to sales generated through shoppable content, where creators earn a stated commission and the company likely retains a portion or charges brands for access and usage. The model combines SaaS-like platform access for merchants with marketplace-style economics for transactions.

Reetags is a France-based commerce and marketing technology company founded in 2017. It provides an interactive shoppable video and live shopping platform that brands can embed directly into their e-commerce sites and digital channels, enabling viewers to purchase products from within videos and live streams. The company also offers AI-driven video chat for product recommendations, tools for collecting and optimising user-generated content, and a companion mobile app for creators to produce and share content.

Reetags primarily serves e-commerce brands, retailers and their marketing teams, as well as influencers and creators who participate in campaigns. It generates revenue through B2B software and service agreements with brands for shoppable video and live-shopping infrastructure, and through commission-based transactions where creators receive a percentage of sales attributed to their content, indicating a marketplace-style affiliate model layered on top of the core platform.