ReMailMe

The company operates a performance-based email retargeting and audience activation network. It installs tracking tags on advertiser websites to identify visitors, then uses partner opt-in databases to match those visitors to reachable email identities. Based on observed on-site behaviour, it triggers personalised email messages aimed at returning users to complete a transaction or other conversion event.

Value is created for advertisers through incremental conversions from previously anonymous or non-converting visitors, and for publisher/data partners by monetising their opt-in audiences. The company orchestrates the technology stack (tagging, matching, campaign delivery, recommendation and A/B testing) and the commercial relationships across advertisers and audience providers, functioning as a specialised performance ad network for email.

RemailMe is a France-based email retargeting adtech company owned by the Cloud Media group. It operates an email performance network that identifies website visitors via tags, matches them to opt-in partner audiences, and sends behaviour-triggered email campaigns on behalf of advertisers to drive conversions.

The firm serves advertisers such as e-commerce, travel and other performance-focused brands that want to re-engage anonymous site visitors. It monetises on a cost-per-click basis with no set-up or subscription fees, taking on part of the performance risk while remunerating publisher and data partners for use of their opt-in audiences in France.