Retail Spot

The business operates a B2B adtech platform focused on retail media. It provides retailers and publishers with an ad server and marketplace layer that turns their digital real estate (websites and apps) into sellable advertising inventory. Integration is done via JavaScript tags, SDKs and cookies/pixels, enabling the platform to display ads, run real‑time bidding, and manage campaigns across various formats (video, product discovery, native display).

Value is created for supply‑side clients (retailers and publishers) by enabling incremental monetisation of traffic and first‑party data, and for demand‑side clients (brands and agencies) by providing access to shopper‑context inventory and shoppable video placements that drive traffic and conversions. The company likely shares media revenue with retailer partners while acting as the technology and operations layer for campaigns.

RetailSpot SAS is a French retail media adtech company that operates an ad-serving and monetisation platform for e‑retailers and publishers. Its technology is integrated via tags and SDKs into retailer websites and mobile applications to create and manage on‑site advertising inventory and run real‑time auctions.

The company generates revenue by selling this inventory and related retail media formats to advertisers and agencies, typically in partnership with retailer and publisher clients. It offers on‑site marketplace formats (such as video, product discovery widgets and native display) and an off‑site shoppable video product that extends retailer audiences across publisher inventory. Core customers are e‑retailers and publishers seeking to monetise their media space, and brands and media agencies buying these placements and audience‑extension campaigns.