Valiuz

The company operates a two‑sided model around second‑party retail data and retail media inventory. On one side, it aggregates and standardises customer and transaction data from a consortium of multi‑sector retailers into a shared data asset, under an eRetail data trust framework. This generates value for retail partners through insights, measurement and monetisation of their digital and in‑store advertising surfaces.

On the demand side, it packages this data into audience segments, scoring, CRM activation, and measurement solutions that can be activated across retailers’ websites, physical stores and external media channels. It runs an ad network and agency operation that plans, sells and executes campaigns on behalf of advertisers and retailers. Economic value is created by enabling brands to target and measure campaigns against measurable retail outcomes, while allowing retailers to generate incremental revenue from their data and media assets.

Valiuz is a French retail media data alliance and advertising network founded in 2015. It aggregates transactional and behavioural data from multiple retail groups, covering around 141 million customer profiles, 4,200 stores and associated e‑commerce sites. This unified dataset is used for audience scoring, targeting, CRM activation and measurement across on‑site, in‑store and off‑site channels.

The company operates an omnichannel retail media network and an agency arm that commercialises retailers’ advertising inventory. It sells campaigns, data‑driven audience activation and measurement services to brand advertisers and media agencies, and provides data collaboration services and insights to participating retailers and partners. Revenue comes from media sales, managed‑service and measurement fees, and licensing or controlled use of second‑party retail data assets.