RevX

The company operates a performance-focused programmatic advertising platform that buys media across app, CTV and social inventory on behalf of advertisers. It applies machine-learning based predictive bidding and audience segmentation to drive user acquisition and remarketing outcomes such as installs, re‑engagement and return on ad spend. Value is created by improving campaign efficiency, automating optimisation and providing transparent reporting on placements and performance. A complementary AI optimisation engine is offered as a managed solution for social media campaigns, ingesting attribution and behavioural data to refine targeting and bidding. The business is integrated into Affle’s broader mobile advertising stack but functions as a distinct performance DSP brand serving app-centric marketers.

RevX is a Singapore-based, Affle-owned advertising technology company providing a global performance demand-side platform focused on mobile app user acquisition and retargeting across in‑app, connected TV and social media channels. Its technology uses machine learning and predictive bidding to optimise campaigns for app installs, re‑engagement and revenue outcomes, with transparency over placements and controls against low-quality traffic.

The company sells managed programmatic advertising services and an AI-driven optimisation engine for social media campaigns to app marketers, game publishers and growth teams. Revenue is generated from performance media buying and campaign management fees, with commercial terms agreed individually following sales contact rather than published self‑serve pricing.