Rezonence

The business operates an engagement-based digital advertising model centred on a proprietary interactive ad unit deployed on publisher sites. Publishers integrate the unit within article content so that users must interact with an advert or answer a short survey to unlock the content. Brand advertisers and their agencies buy this inventory as part of campaign plans, using it both for attention/brand engagement and for collecting zero-party data through micro-surveys.

Revenue is created by selling engagement inventory to advertisers on a pay-per-engagement basis, with pricing historically in a low per-interaction pence range. The company provides the technology, integration support, reporting, and analytics that track engagement events used for billing. Value for publishers comes from a monetisation alternative to paywalls and standard display, with revenue linked directly to actual user actions; value for advertisers comes from guaranteed human engagement and structured, campaign-specific survey responses that can be fed into broader insights or activation solutions (now under YouGov’s broader offering).

Rezonence is a UK-based digital advertising technology company focused on helping online publishers monetise premium content through an interactive, value-exchange ad format. Its core product, FreeWall, gates article content and unlocks it once a user engages with an advert or completes a brief survey, providing guaranteed, measurable engagement for brand advertisers.

The company earns revenue on a cost-per-engagement basis, charging advertisers (typically via media agencies) each time a user interacts with the ad unit or completes a micro-survey. Publishers use the format as an alternative to traditional display CPMs and paywalls, sharing in engagement-based revenues and gaining a mechanism to collect zero-party audience data. After acquisition by YouGov, the technology is used as part of YouGov’s activation and audience solutions while still serving publishers and advertisers.