RichAds

The company operates a performance‑driven ad network and ad‑tech platform that matches advertisers and affiliate marketers with publishers’ traffic. Advertisers run campaigns via a self‑service interface and API, using tools such as automated rules, target CPA and performance modes to optimise campaigns. On the supply side, publishers connect their inventory for monetisation. The platform intermediates between the two, handling targeting, delivery, optimisation and reporting, and captures value by managing traffic quality (including anti‑bot technology) and aggregating multiple ad formats and sources into a single buying and monetisation point.

RICHADS LTD is a Cyprus‑registered advertising technology company operating a global self‑serve performance ad network. It provides advertisers and affiliate marketers with access to multi‑format digital ad inventory, including push notifications, popunders, direct click, native and related ad types, plus optimisation tools and API access.

The company generates revenue by charging advertisers on CPC and CPM bases for traffic bought through pre‑funded accounts, and by taking a margin and/or revenue share between advertiser spend and publisher payouts. Its core customers are performance and affiliate marketers, media buyers, agencies and publishers seeking monetisation of their web traffic via the network.