Roam

Roam operates a B2B software and data model. It embeds proprietary location collection technology into client mobile apps through an SDK, processes the resulting signals, and turns them into analytics, enrichment, and activation-ready datasets. Value is created by helping enterprise customers capture accurate movement data, enrich customer records, and derive audience or behavioural insights that can be used in product, CRM, and advertising workflows.

Roam is a Netherlands-based B2B software and data company that provides mobile location tracking infrastructure, geo-enrichment, and behavioural analytics products. Its core offer is a developer SDK for collecting high-accuracy background location data in mobile apps, alongside platforms that convert raw location and IP signals into audience segments, customer profiles, and movement insights for marketing, CRM, and analytics workflows.

The company appears to generate revenue primarily from usage-based software pricing tied to data volume, with additional monetisation from analytics access and enriched data products. Its paying customers are mobile app developers, product teams, marketers, CRM and data teams, advertisers, and publishers that need location-aware features or physical-world audience intelligence.