Rockerbox

The company operates an enterprise B2B software model built around a marketing measurement platform. It ingests media spend and event data from many advertising platforms into a central, SOC2-verified data foundation, then applies multi-touch attribution, marketing mix modelling and incrementality testing to estimate channel and campaign impact. Value is created by giving marketing and finance teams a consistent measurement framework, unified reporting and data exports that support budget allocation and optimisation decisions.

Revenue is generated through recurring subscriptions for access to the measurement platform, priced according to advertiser scale (e.g. advertising spend volume or data volume), and through optional professional services. These services include implementation, data integration, custom model support and analytic guidance that help customers realise value from the platform and maintain accurate, decision-ready measurement outputs.

Rockerbox is a United States–based B2B marketing measurement software provider, now owned by DoubleVerify. It offers a data infrastructure and analytics platform focused on advertising attribution, marketing mix modelling and incrementality testing so brands can quantify the revenue impact and return on investment of their media spend across channels and platforms.

The company earns revenue primarily through enterprise SaaS subscriptions to its cloud platform, supplemented by professional services for data onboarding, model configuration and analysis support. Its customers are mid-market and enterprise brands and their marketing, data and finance teams that run multi-channel digital advertising and require a single system of record for performance measurement and planning.