ScalePost

ScalePost’s business model combines subscription software and a two-sided licensing marketplace. On one side, it offers an AI search analytics platform delivered as SaaS, with published monthly subscription tiers (Basic, Starter and Enterprise) that allow publishers, media brands and other content owners to monitor and analyse when and how AI systems cite or use their content. This creates value by translating AI bot activity into measurable impressions, traffic and revenue metrics, and by providing answer engine optimisation recommendations.

On the other side, ScalePost operates a marketplace that intermediates between generative AI companies and content owners, structuring opportunities for licensed access to text, image, audio and video content for AI training and retrieval. Value is created by aggregating premium publishers into a curated network, offering controls such as bot blocking and whitelisting, and simplifying deal discovery and operations for AI firms. Monetisation of the marketplace is not fully disclosed but is likely based on enterprise contracts, per-licence fees and/or commissions or revenue-share on licensing agreements.

ScalePost Corporation is a United States-based AI infrastructure company that provides analytics and licensing tools for how generative AI search products use publisher and brand content. It operates an AI search analytics platform that measures citations, impressions and traffic from AI agents such as ChatGPT, Perplexity, Claude and Gemini via a content delivery network (CDN) integration, and combines this with web analytics data to show how AI systems surface and influence a company’s content exposure and revenue.

In parallel, ScalePost runs a data licensing marketplace that connects generative AI firms with publishers and other content owners, enabling structured licensing of text, image, audio and video for AI training and retrieval. Revenue is generated through SaaS subscriptions for the analytics product and enterprise or custom commercial arrangements, likely including commissions or revenue-share, on AI content licensing deals. Core customers are publishers, media brands and other content owners, alongside AI companies seeking licensed content access and visibility into content interactions.