Scout Gaming Group

Scout Gaming Group operates a hybrid B2B and B2C business model centred on fantasy sports and related gaming products. On the B2B side, it provides a turnkey fantasy sports platform, including frontend components, backend APIs and an in-house stats engine, which partners integrate into their betting, casino or media properties. Value is created by enabling partners to offer pooled fantasy contests and complementary formats that drive user engagement, retention and incremental wagering without building the infrastructure themselves. On the B2C side, it operates its own regulated real-money daily fantasy site that both generates gaming revenue and validates the effectiveness of its platform, serving as a demonstration and test environment that supports B2B sales and product iteration.

Scout Gaming Group AB is a Sweden-based provider of business-to-business fantasy sports and related gaming platforms. It develops and operates a fantasy sports platform with multiple game formats and an in-house statistics centre, offered as a white-label and API-based solution to betting operators, media companies and other licence-holding partners, and also runs its own consumer-facing daily fantasy site as a proving ground for its technology.

The company generates revenue by supplying and running fantasy sports and pooled gaming environments for partners and end-users. Income flows from fixed monthly platform and licensing fees charged to partners that do not run real-money play, variable rake and revenue share on real-money fantasy sports and betting pools, and the gaming margin from its own consumer-facing site. Customers are primarily online sportsbook and casino operators, media owners and sports-related organisations that integrate fantasy products into their offerings, with end-users participating via those operators or the company’s own site.