Screenvision Media

The business operates as a media owner and adtech provider in the cinema channel. It contracts with cinema exhibitors to represent and monetise their on-screen pre-show inventory, premium placement positions around the feature presentation, and lobby spaces, effectively acting as their advertising sales house. It then sells this aggregated inventory to national, regional and local advertisers and agencies, often as integrated campaigns combining in-theatre placements, in-lobby activations and branded content.

To increase value and defend pricing, it has built data and analytics products (such as a custom DMP and audience platform) that use first-party moviegoer data and partner datasets for audience segmentation, activation and attribution. It also participates in programmatic trading by enabling programmatic advertisers to transact cinema inventory through a multi-partner alliance. Value is created for exhibitors through incremental advertising revenue and for advertisers through access to high-attention video placements with measurable targeting and performance data.

Screenvision Media is a United States-based cinema advertising company that sells on-screen and in-lobby media placements in movie theatres, supplemented by data-driven targeting and attribution products. It aggregates inventory across its exhibitor network and partner cinema advertising companies, and packages this as premium video and experiential advertising for national, regional and local brand and agency buyers.

The company generates revenue primarily from advertisers paying for cinema ad spots, sponsorship positions around film showings, lobby promotions and integrated marketing programmes. It has developed data and programmatic products (including a custom DMP and programmatic buying alliance) to allow buyers to plan, transact and measure cinema campaigns using digital-style workflows. Its customers are brand advertisers, media agencies, programmatic buyers and exhibitors seeking monetisation of their screens and lobbies.