COMPANYAdvertising & Marketing TechnologyData, Identity & AnalyticsE-commerce Platform

SellerApp

SellerApp is a saaS analytics and ad automation platform for marketplace and Amazon sellers.

SellerApp operates in the E-commerce Platform segment.

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Founded
2016
Headquarters
9 Temasek Boulevard #04-03 Suntec Tower Two, 038989, Singapore
Core Segment
E-commerce Platform
Company Size
50–200
Official Links
Website
Verified
2026-03-12

SellerApp: About

The business operates a data-centric SaaS platform that aggregates and analyses marketplace data to help sellers and brands make product selection, pricing, listing optimisation and advertising decisions. Its machine-learning product validation algorithm and operational scoring models create value by compressing multiple marketplace signals into practical opportunity scores and alerts. Users access these capabilities through a web application, browser extension, and in some cases API-based integrations, covering both self-serve and higher-touch enterprise use cases.

On top of the software, the company provides managed or “white-glove” services for larger clients, including support for onboarding, ongoing optimisation of advertising campaigns, and account management. The combination of recurring SaaS access and optional services allows it to serve a spectrum of customer sizes and monetise both the software and the expertise built around its data and algorithms.

SellerApp: Market Position

SellMetric Pte. Ltd. is a Singapore-based SaaS company behind an e-commerce intelligence and advertising optimisation platform focused on Amazon and other online marketplaces. The platform provides product research, product opportunity scoring, keyword and listing optimisation, pay-per-click ad automation, market and competitor analytics, and operational insights across sales, inventory, pricing and availability.

The company generates revenue from subscription tiers ranging from a freemium plan to paid monthly packages, alongside custom enterprise contracts. It also sells add-on managed advertising and account services, and exposes a proprietary API that underpins its machine-learning-based product validation and analytics, which can be used by third-party tools. Its paying customers are primarily marketplace sellers, brands, agencies, aggregators and enterprise marketplace teams that need data-driven tools to select products, manage listings and optimise advertising performance.

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