ShinyStat

The company creates value by providing businesses with measurement, segmentation, and on-site engagement software that helps them understand digital audiences and improve conversion performance. It uses a modular product architecture: free analytics to drive adoption, paid business tiers for advanced reporting, specialised analytics modules for app, mobile and video use cases, and higher-value marketing automation and data products for more sophisticated customers. Additional value is created through custom DMP and clustering work for enterprise clients.

ShinyStat is an Italian analytics and marketing technology brand operated by Sevendata S.p.A. Its product set spans website analytics, app analytics, video analytics, on-site marketing automation, website personalisation, and data management capabilities. The company primarily sells SaaS tools to businesses that want to measure traffic, track conversions, analyse campaigns, personalise website experiences, and segment audiences.

Its revenue model appears to combine freemium entry products with paid subscription tiers, enterprise-style quote-based plans, and bespoke data or customisation engagements. The customer base is business-oriented rather than consumer-oriented, including small website owners, e-commerce operators, digital marketers, agencies, publishers, app developers, and data-driven marketing teams, with particularly strong evidence of an Italian market focus.