Shoparize

The company operates a dual-sided model centred on comparison shopping and Google CSS services. On the consumer side, it runs a free product and price comparison site that aggregates product feeds from many webshops and marketplaces to generate traffic and shopping intent. On the merchant side, it acts as a paid acquisition channel: it ingests merchants’ product feeds, syndicates them to its own comparison properties and into Google Shopping via its Premium CSS status, and manages or enables shopping campaigns.

Value is created for merchants by providing incremental traffic and sales at lower or optimised shopping CPCs, as well as simplified feed and campaign management. Google charges CPC to the CSS partner, and the company passes these media costs through or recoups them via subscription fees and performance-based commissions. The core business is therefore performance marketing and traffic brokerage for e‑commerce merchants, using comparison shopping properties and CSS infrastructure as the delivery mechanism.

Shoparize is a Netherlands-based comparison shopping service and Google Premium CSS partner operating across multiple European markets. It runs a consumer-facing price comparison website that aggregates product feeds from online retailers and marketplaces, and acts as a performance marketing channel into Google Shopping and other shopping environments.

The company generates revenue from e‑commerce merchants and resellers through a mix of fixed subscription/placement fees and performance-based commissions on sales generated via its comparison sites and CSS-managed campaigns. Its customers are online retailers, marketplaces, resellers and agencies that want more paid shopping traffic and conversions in European markets, not end-consumers using the comparison site, who access it for free.