Shufersal

Shufersal operates a classic omnichannel retail model. It buys or sources groceries, household goods, and general merchandise, sells them through physical stores and digital commerce channels, and captures gross margin on each transaction. Scale in procurement, store footprint, private-label assortment, and repeat customer engagement through loyalty and coupons underpin value creation. The online channel extends basket frequency and convenience, while physical stores remain the core distribution and fulfilment base.

Shufersal is an Israeli food and general merchandise retailer operating a national supermarket and drugstore network alongside an online grocery and household goods platform. Its business is built around direct consumer sales of groceries, private-label products, and adjacent categories such as household goods, electronics, furniture, and cosmetics, with online ordering available via website and mobile app.

The company makes money primarily from retail product margins across stores and e-commerce, with additional income from online delivery-related charges and supplier-funded trade marketing activity. Its customers are mass-market consumers in Israel, and its core positioning is as a large domestic omnichannel retailer rather than a software or advertising vendor.