Smart Eye

The company operates a multi-segment B2B model combining embedded software licensing, hardware systems, and research and analytics platforms. In automotive, it provides driver monitoring and interior sensing software to OEMs and Tier‑1 suppliers via design wins, where its software is integrated into vehicle platforms and monetised through fixed per‑vehicle licence fees and non‑recurring engineering (NRE) for integration and customisation. For fleets and small-volume manufacturers it sells complete aftermarket driver monitoring systems as hardware-plus-software units, often integrated with third-party fleet management platforms. In behavioural research and media analytics, the company sells eye-tracking devices and multimodal research software to universities, labs, and enterprises, typically on a licence or subscription basis, and offers emotion and facial-coding analytics as SDKs, APIs, and cloud-based services. It also enters technology licensing agreements that include up-front fixed fees and ongoing royalties. Value is created by enabling automotive safety compliance and advanced in-cabin functions, improving fleet safety and operations, and providing tools for precise human behaviour and emotion measurement across research and media applications.

Smart Eye Aktiebolag (publ) is a Swedish deep-tech company focused on eye tracking, driver monitoring and interior sensing, and multimodal behavioural analytics. Its core business is supplying automotive-grade driver monitoring and in-cabin sensing software and systems to vehicle manufacturers and Tier‑1 suppliers, alongside aftermarket driver monitoring hardware for vehicle fleets. The company also sells eye-tracking hardware and multimodal research software for academic, neuroscience, psychology, UX and marketing research, and provides emotion and facial-coding analytics for media and advertising use cases. Revenue is generated from per‑vehicle software licences and integration fees in automotive, hardware and system sales to fleets, perpetual and subscription software licences to research institutions and enterprises, SDK/API and cloud analytics fees, plus royalties from technology licensing. Primary customers are automotive OEMs and Tier‑1s, fleet operators and telematics partners, and research institutions and commercial research users.