Smartclip

The company operates an adtech model centred on monetising digital and video advertising inventory and enabling targeted media buying. It provides a supply‑side and data platform that connects publishers’ inventory with advertiser and agency demand, and layers on proprietary audience products combining socio‑demographic and contextual segmentation. Value is created by improving the addressability and yield of publisher inventory while allowing advertisers to reach defined audience segments without relying on third‑party identifiers. Revenue is tied to campaign volume and usage of its targeting stack in both direct and programmatic guaranteed deals, typically as a margin or take‑rate on media spend, and potentially as technology or service fees for managed campaigns and data segments.

Smartclip Hispania S.L. is the Spanish digital advertising technology subsidiary of Atresmedia, focused on video and cross‑screen advertising. It operates supply‑side and audience‑targeting technology that helps publishers monetise inventory and enables advertisers and agencies to run targeted, privacy‑compliant campaigns across web, mobile, and connected TV.

The company uses data management and proprietary audience products to provide ID‑free, contextual and socio‑demographic targeting suitable for both direct bookings and programmatic guaranteed deals. Revenue is generated from media and technology fees paid by advertisers, agencies, and publisher partners for campaign delivery and inventory monetisation services.