ScreenOnDemand

The business model centres on operating a proprietary multiscreen advertising platform and format portfolio, then monetising through premium media sales and related services. ScreenOnDemand designs and manages high-impact, cross-device display and video formats, supported by its own data management platform and cross-device ID graph to enable targeting and measurement. It controls delivery endpoints via operated DSP and ad-serving domains, providing programmatic access for trading desks and agencies. Value is created by packaging high-visibility formats, cross-screen reach and optimisation into campaigns that are easier for advertisers and agencies to buy and manage, while also offering an in-house creative studio to produce compatible interactive assets. The company functions as both a technology-enabled media seller and a service provider for multiscreen campaign execution.

ScreenOnDemand is a German-based digital advertising company operating as a multiscreen display marketer in Germany, Austria and France. It runs a proprietary adtech stack that includes high-impact cross-device formats (such as multiscreen skins and scrollers), a data management and identity layer (X-IDs) and programmatic delivery endpoints (including DSP and ad delivery domains). The firm also offers an in-house creative studio for producing bespoke interactive and 3D formats tailored to its inventory.

The company generates revenue by selling premium, high-impact digital ad campaigns and formats across multiple screens (CTV, desktop, mobile and out-of-home) to brand advertisers, agencies and programmatic buyers. It appears to use a mix of managed service campaign execution, creative production services and programmatic activation via its own and partner DSPs, monetising impressions and media spend rather than via fixed SaaS licensing. Majority ownership by Axel Springer integrates it into a broader media and publishing ecosystem.