Nicequest

The company operates a two-sided model. On the consumer side, it recruits and manages an online community of panel members through a mobile app and web portal, rewarding participation in surveys and research activities with a proprietary virtual currency that can be redeemed for products, vouchers, prize draws or donations in an integrated online shop. Membership is often by invitation or waiting list to keep the panel targeted and controlled.

On the client side, the parent company (Netquest/Bilendi) sells access to this panel as a sample source for quantitative research projects, including online surveys and behavioural or passive data collection modules. Value is created for clients by providing targeted respondents and high-quality data, and for panel members by offering consistent rewards for their time. The brand functions as the consumer-facing acquisition and engagement layer for a larger B2B market research and data services business.

Nicequest is a consumer research panel and rewards platform operated by Netquest, which is part of the Bilendi group. It runs a mobile app and web portal through which individuals complete surveys and other research tasks in exchange for a proprietary points currency that can be redeemed in an online rewards shop.

Revenue is generated upstream on a B2B basis by selling access to this panel and associated research tools to brands and agencies that need consumer data for market research and decision-making. Incentive and reward costs for panel members are funded from these client research fees. The panel is particularly focused on Spain, Portugal and Latin American markets, with fieldwork and data solutions delivered via the parent company’s infrastructure.