Sortlist

The business operates a two-sided B2B marketplace. On the demand side, companies submit structured project briefs for marketing, creative or IT work and receive a shortlist of relevant agencies based on a relevance/matching algorithm. On the supply side, agencies and service providers create profiles showcasing work, reviews and credentials, and can participate in paid promotion and lead access. The platform intermediates introductions and provides messaging, booking and CRM integration to support conversion into projects. Value is created by reducing search and qualification costs for buyers and by delivering targeted, pre-qualified demand to agencies. Network effects strengthen the marketplace as more briefs and agencies increase match quality and liquidity. The company extends this model with growth enablement features such as outbound automation through acquisitions (e.g. Overloop AI), deepening its role in agencies’ client acquisition stack.

Sortlist is a Belgium-based B2B online marketplace that matches companies looking for marketing, creative and digital services with agencies and studios. It structures client briefs, ranks suitable agencies and provides workflow tools (messaging, booking, CRM integrations) to move from brief to meeting and contract.

The company creates value by generating pre-qualified demand for agencies and simplifying vendor selection for client-side marketers and procurement teams. Revenue comes primarily from agencies and service providers who pay for enhanced profiles, subscription bundles and paid modules that increase visibility and provide access to pre-qualified project opportunities; basic registration for agencies is free, and clients posting briefs are not described as paying users in the supplied information.