Speakol

The company operates a two-sided native advertising marketplace connecting advertisers with digital publishers in the MENA and GCC regions. On one side, advertisers and agencies set up native ad and content promotion campaigns through a self-service platform, specifying targeting and bidding parameters. On the other side, publishers integrate content recommendation widgets via JavaScript or API to serve sponsored and organic content to their audiences.

Value is created for advertisers through incremental reach, clicks, leads, or views on a performance basis, and for publishers through additional monetisation of page inventory and improved content engagement. The platform uses a predictive engine to optimise which content or ads are shown based on factors including CPC and CPM signals, aiming to maximise performance and yield across the network. Revenue is generated from media spend flowing through the platform, with the company retaining a margin between what advertisers pay and what is shared with publishers.

Speakol DMCC is a United Arab Emirates–based adtech company operating a native advertising and content recommendation network focused on the MENA and GCC regions. It provides a content discovery widget and integrations for publishers, and an advertising platform for brands and agencies to distribute native ads and sponsored content across its publisher network.

The company earns revenue by intermediating between advertisers and publishers on performance-based and impression-based pricing models (CPC, CPM, CPL, CPV). Advertisers fund campaigns on the platform, while publishers monetise their web traffic by hosting the recommendation widgets and receiving a revenue share. Customers are primarily advertisers, performance marketers, and agencies seeking regional reach, and digital publishers seeking monetisation and increased on-site engagement.