Geozo

The company operates a performance-focused advertising network that intermediates between advertisers and publishers. Advertisers use a self-service/managed platform to run native, push, and feed-based campaigns, paying on a cost-per-click basis for traffic. Publishers integrate ad units into their websites or feeds and are paid per click on delivered ads, enabling them to monetise their content and audiences.

Value is created by aggregating global publisher inventory, providing campaign management tools (targeting, whitelists/blacklists, bid multipliers), and applying moderation and fraud controls to maintain traffic quality. The firm captures value by retaining the spread between advertisers’ CPC payments and publishers’ per-click payouts, while offering incentives such as cashback to stimulate advertiser spend.

Geozo is a Cyprus-based international native and push advertising network founded in 2021. It connects advertisers with publishers and website owners, providing content-style native ad units, push and in-page push formats, and feed-based inventory sourced from partner platforms.

The company earns revenue by selling traffic to advertisers on a cost-per-click basis and sharing pay-per-click revenues with publishers, keeping the margin between advertiser spend and publisher payouts. Its customers are digital advertisers, affiliate and media buyers seeking performance traffic, and publishers looking to monetise their inventory via native and push ad formats.