STRUCK

The company operates as a full-service creative and experience agency. It creates value by developing brand platforms, campaigns, digital experiences and physical environments that help client organisations attract and retain customers and improve brand perception. Its dedicated spatial design offering translates brand strategy into built environments such as offices, retail locations, events and other experiential spaces. The in-house media and analytics team extends this value chain by planning and buying digital and traditional media, executing performance campaigns, and building measurement frameworks and dashboards, including a proprietary Affinity Index metric.

Revenue is generated primarily through professional services fees for strategy, creative, design, production and experiential projects, often structured as scoped projects or ongoing retainers (for example, multi-year creative agency contracts). Additional revenue comes from media planning and buying services, typically charged via campaign management fees and/or margins on media spend, alongside analytics and reporting work. Value to clients lies in having a single partner responsible for brand development, experience design and performance execution tied to measurable commercial outcomes.

Struck is a United States–based creative and experience agency founded in 1995. It provides branding, advertising, experiential and interactive design, environmental and merchandising design, packaging, and digital services including mobile applications, social media, motion graphics and web experiences. The agency has also developed a dedicated practice for physical branded environments and an in-house media and analytics capability covering programme-matic display, paid social, PPC, SEO, video and geo-targeted campaigns.

The firm earns revenue from project-based and retainer engagements for creative, brand and experiential work, and from media planning, buying and analytics services. Its clients are organisations such as tourism offices, entertainment and hospitality brands, retailers, sports and destination marketers, and other enterprises that need integrated brand, spatial experience and media execution with measurable outcomes, quantified via its proprietary Affinity Index framework.