Tenjin

The company operates a B2B SaaS model providing mobile marketing measurement and analytics infrastructure. It integrates with ad networks and mediation partners to ingest attribution, cost and revenue data, stores and normalises that data, and exposes it via dashboards, APIs and a managed data warehouse. Value is created by reducing the need for in-house data engineering, enabling accurate ROI and LTV analysis, and supporting automated campaign management. The platform is sold to app and game publishers who embed its SDKs and APIs into their apps and workflows, and rely on it as a core component of their user acquisition and monetisation stack.

Tenjin, Inc. is a US-based mobile marketing analytics and infrastructure provider focused on app and game publishers. It offers tools for mobile attribution, ad monetisation analytics, lifetime value prediction, campaign automation and a managed data warehouse built on AWS Redshift. The platform consolidates user acquisition, cost, ad revenue and in-app revenue data to support return-on-ad-spend and LTV analysis.

The company generates revenue through subscription and usage-based SaaS plans. It provides a free starter tier with limited monthly attributions, paid usage-based plans, and all-inclusive subscriptions that unlock the broader suite including data warehousing and automation. Its paying customers are mobile app publishers, particularly gaming studios and growth teams that run performance marketing and monetise via ads and in-app purchases.