The Journal of Precision Medicine

Kneed Media LP operates a specialist trade publishing and events model within the precision medicine niche. It produces a print and online professional journal that curates expert articles, reviews and commentary across the research-to-clinic continuum of precision medicine, distributed to a targeted professional audience. In parallel, it runs industry summits aligned with the journal’s editorial agenda, packaging multi-day conferences with panels, keynotes and networking.

Value is created by aggregating and curating domain-specific content, convening key opinion leaders and industry stakeholders, and providing a focused venue for knowledge exchange and commercial exposure. Advertisers and sponsors gain access to a highly defined audience of precision medicine professionals, while attendees and readers access relevant information and networking opportunities. Post-acquisition, this model is integrated into Crain Communications’ broader media portfolio, potentially benefiting from shared sales, audience development and cross-brand sponsorship packages.

Kneed Media LP is a United States–based specialist media and events company focused on the precision medicine sector. It publishes a trade journal dedicated to precision medicine and organises industry summits that convene researchers, clinicians, pharma, diagnostics firms and other stakeholders. The business was acquired by Crain Communications in 2022.

The company generates revenue primarily through advertising and sponsored editorial in its trade journal and through event-based income streams such as sponsorship, exhibition packages and delegate registrations for its precision medicine summits. Its customers are life sciences and healthcare organisations seeking targeted exposure and networking within the precision medicine community, alongside professionals who attend the events and consume the journal’s content.