Tonefuse

The business operates a two-sided adtech network connecting advertisers and digital service providers with a curated set of music and OTT publishers. On the demand side, advertisers and streaming services use its DSP-style product to buy performance-based campaigns delivered via native and contextual units. On the supply side, publishers integrate the platform’s code into their sites or apps to monetise inventory and gain access to campaigns.

Value is created for advertisers and streaming services through targeted, contextually relevant placements in music and streaming environments, along with real-time or near-real-time reporting and performance optimisation. Publishers capture value by filling their ad slots with these campaigns and receiving revenue share payouts on Net 60 terms. The company captures margin between advertiser spend and publisher payouts while providing technology, reporting and account management to both sides.

Tonefuse is a United States-based advertising technology business owned by Bandsintown Group. It provides a performance-focused, mobile-centric ad platform specialised in native and contextual placements across music streaming, OTT and related publisher environments. The platform functions both as a DSP-style buying solution for advertisers and a monetisation layer for a network of entertainment publishers.

The company generates revenue by running performance-based campaigns for advertisers and digital service providers, then sharing advertising revenue with publishers that integrate its code. Its customers are primarily music and OTT streaming services, advertisers seeking performance campaigns, and publishers of music and entertainment websites and apps that monetise their inventory through the network.