Tradera

The company operates a two‑sided online marketplace matching sellers and buyers of goods via auction and fixed‑price listings. It creates value by aggregating supply and demand, providing listing, discovery and transaction infrastructure, and handling payments and buyer protection. For sellers, it offers listing tools, bulk publishing (via a browser‑based tool), shop formats and integrated payment and payout handling, reducing friction in selling and inventory turnover. For buyers, it provides searchable inventory, category browsing and transaction safeguards. The platform relies on network effects and category breadth to remain relevant in the Swedish recommerce and general goods market, and uses business‑focused features to attract higher‑volume professional sellers whose inventory increases liquidity and selection for all users.

Tradera Marketplace AB is a Swedish online marketplace focused on consumer-to-consumer and business-to-consumer trade, primarily for second-hand and curated goods. Operating since 1999 and formerly owned by eBay and PayPal, it is now an independent company backed by Ceder Capital. The platform enables users to list, buy and sell items through auction and fixed‑price formats, with integrated checkout, buyer protection and multiple payment options.

The company generates revenue mainly from commissions on completed sales and subscription-style shop packages for business sellers, complemented by ancillary listing and feature fees. Its customers include private individuals trading on the platform, as well as small and medium‑sized merchants and professional resellers who use dedicated business tools such as bulk listing and shop tiers to manage higher sales volumes.