TradeTracker.com

The company operates as a multi-country affiliate and performance marketing network built on a proprietary tracking and campaign management platform. It creates value by enabling advertisers and agencies to access a large pool of publishers and affiliates, and by providing the infrastructure to track conversions, attribute value across the customer journey, and manage commissions and payments. The network bundles tools for multi-touch attribution, fraud and brand-abuse monitoring, mobile app tracking and performance-based video placements into the same environment used for day-to-day campaign and publisher management.

Economically, it sits between advertisers and publishers: advertisers fund campaigns and commissions, publishers generate traffic and conversions, and the company earns fees for operating the network, providing technology and managing relationships. Its competitive positioning is close to other international affiliate networks, differentiated by its attribution product, integrated brand-safety tools, and international footprint.

TradeTracker International B.V. is a Netherlands-based affiliate and performance marketing network founded in 2004. It operates a proprietary platform that connects advertisers and agencies with publishers and affiliates to drive online sales, leads and app activity across multiple markets. The platform provides tracking, attribution, brand protection, mobile and video capabilities within a managed affiliate-network environment.

The company generates revenue by charging advertisers network service fees calculated as a percentage of publisher commissions, alongside optional managed-service and value-added tool fees. Its direct customers are advertisers, brands and agencies running affiliate and performance campaigns, while publishers and affiliates use the platform to receive tracked commissions and payments for conversions they generate.